Strategic Marketing. Что это такое? Как научиться? Должностные обязанности и компетенции. Зарплата, смежные специальности и профессии, обучение, тренинги, онлайн уроки в 2025 году.

Средняя зарплата в 2025 году

От 81 200 до 93 400 рублей

Близкие компетенции и навыки

Работодателям вместе с Strategic Marketing обычно требуется еще и данные навыки:

Английский язык 29.55 % зарплата больше на 0.45%
Product Management 29.55 % зарплата больше на 97.86%
Marketing Analysis 27.27 % зарплата больше на 20.8%
Английский — C1 — Продвинутый 20.45 % зарплата больше на 21.51%
Presentation skills 22.73 % зарплата больше на 32.15%
Negotiation skills 25 % зарплата больше на 19.65%
Business Development 18.18 % зарплата больше на 87.34%
MS PowerPoint 13.64 % зарплата меньше на 11.26%
Market Research 11.36 % зарплата больше на 5.44%
Analytical skills 18.18 % зарплата больше на 41.77%
Leadership Skills 15.91 % зарплата больше на 7.8%
Business English 15.91 % зарплата больше на 21.31%

Требуемый опыт

От 3 до 6 лет 31.82 %
От 1 до 3 лет 22.73 %
Более 6 лет 18.18 %
Опыт не требуется 2.27 %

Занятость

Полная занятость на полный день 65.91 %
Стажировка, полный день 4.55 %
Полная занятость, гибкий график 2.27 %
Полная занятость при удаленной работе (удаленка) 2.27 %

В каких областях и профессиях используется

Управление маркетингом 9.09 %
Консультирование в сфере стратегий 4.55 %
Менеджмент продукта (Product manager) в сфере рекламы и пиара 4.55 %
Начало карьеры в сфере маркетинга, рекламы и PR 6.82 %
Продажа станков и тяжелого оборудования 2.27 %
Торговый маркетинг (Trade marketing) 4.55 %
Исследования рынка в сфере рекламы и PR 4.55 %
Другое в сфере производства 2.27 %
Продажа мебели 2.27 %
Математика 2.27 %
Бренд-менеджмент 4.55 %
Медицинский советник 4.55 %
Топ менеджмент в сфере маркетинга, рекламы и PR 4.55 %
Стартапы в сфере информационных технологий 4.55 %

Варианты должностных обязанностей и требований в вакансиях

Gather and analyse each category Market Intelligence, included competitor analysis, the trends in each category to seek gaps and opportunities in the portfolio
Develop a time and territory plan that supports the marketing plan, and submits monthly reports to summarize results
Provide thorough, timely, hands-on training for paint store personnel and distributor equipment sales personnel in the operation and basic troubleshooting of CED equipment
Maintains accounts in resolving delivery, return, service complaints, document complaints and corrective actions
Develops the activity through new customer
Works with existing distributor to further develop business
Participates in evaluating the addition or deletion of distributors in the assigned territory, and makes recommendations to the supervisor
Conducts product demonstrations to distributors and end users
Makes equipment recommendations and recommendations on effective striping techniques to distributors and end users
Remains alert to competitive factors and influences in the assigned territory and reports developments to supervisor or marketing
Present new/upgraded products and sales promotions to customers to increase sales and market share
Conduct market research including consumer survey, focus groups, marketing literature, trade interviews within the agreed budget and time frame
Provides sales management with input for quota setting and reprojections
Uses need-satisfaction selling skills in establishing sales call objectives, making calls, and closing on the call objectives
Works with accounts in assigned territory to promote products and maintain necessary inventory levels
Share full responsibility for the delivery of volume, value and profit objectives as per Budget and in alignment with each brand strategy
Develop and manage the POS development: glasses, visibility items for Off Trade and On Trade, in alignment with the respective brand books and graphic chart
Develop activation programmes (contest, master class, drink strategy, promotion, etc.) to accelerate the rate of sell of our brands in all markets (affiliates or third party distributor)
Update existing and create new packaging, playing on the various dry goods (glass, labels, closure or techniques of d?cor) and using the New Product development process
Write brand strategy documents and annual brand guidelines (including A&P)
Thorough training of paint store personnel in selecting the best equipment recommendations to end users
Gather and analyse each category Market Intelligence, included competitor analysis, the trends in each category to seek gaps and opportunities in the portfolio
Develop a time and territory plan that supports the marketing plan, and submits monthly reports to summarize results
Provide thorough, timely, hands-on training for paint store personnel and distributor equipment sales personnel in the operation and basic troubleshooting of CED equipment
Maintains accounts in resolving delivery, return, service complaints, document complaints and corrective actions
Develops the activity through new customer
Works with existing distributor to further develop business
Participates in evaluating the addition or deletion of distributors in the assigned territory, and makes recommendations to the supervisor
Conducts product demonstrations to distributors and end users
Makes equipment recommendations and recommendations on effective striping techniques to distributors and end users
Remains alert to competitive factors and influences in the assigned territory and reports developments to supervisor or marketing
Present new/upgraded products and sales promotions to customers to increase sales and market share
Conduct market research including consumer survey, focus groups, marketing literature, trade interviews within the agreed budget and time frame
Provides sales management with input for quota setting and reprojections
Uses need-satisfaction selling skills in establishing sales call objectives, making calls, and closing on the call objectives
Works with accounts in assigned territory to promote products and maintain necessary inventory levels
Share full responsibility for the delivery of volume, value and profit objectives as per Budget and in alignment with each brand strategy
Develop and manage the POS development: glasses, visibility items for Off Trade and On Trade, in alignment with the respective brand books and graphic chart
Develop activation programmes (contest, master class, drink strategy, promotion, etc.) to accelerate the rate of sell of our brands in all markets (affiliates or third party distributor)
Update existing and create new packaging, playing on the various dry goods (glass, labels, closure or techniques of d?cor) and using the New Product development process
Write brand strategy documents and annual brand guidelines (including A&P)
Thorough training of paint store personnel in selecting the best equipment recommendations to end users

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Фриланс

kwork
fl
freelance

Вакансии

avito
hh.ru
superjob

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